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Virgin Experience Days to Inflexion Private Equity


We have completed the £30m sale of Virgin Experience Days to Inflexion Private Equity.

Acorne Ltd, which trades under the Virgin brand as Virgin Experience Days, pioneered the experience gift voucher market and has seen enormous success over the last 10 years reaching £50m in turnover during 2017. 

The deal represents an exit for its founders Richard Gyselynck and Andrew Dent and the chance for the existing management team, alongside Inflexion, to accelerate growth in both the B2C and B2B divisions.


We have enjoyed growing the business organically and by acquisition and believe the business is capable of substantial future growth. I am delighted that Inflexion have recognised this potential.
— Andrew Dent, Founder
This investment by Inflexion will ensure the longevity of the business and allows the management team to continue to participate in its future growth. Experienced management and new blood will enable the company to exploit fully the market opportunities now opening up.
— Richard Gyselynck, Founder

Commenting on the deal process Andrew and Richard said

We’ve been working with Bishopsgate for a while to ensure the company was ready for sale. They not only delivered us a fantastic deal but they ran the process with efficiency and pin point accuracy!

The Bishopsgate Corporate Finance team was led by Simon Stephenson and James McBain Allan.

We enjoyed working with the two founders, Andrew and Richard and they must be congratulated on building an exceptionally strong business with a very capable management team.
— Simon Stephenson, Managing Director of BCF
This was a highly complex deal in a niche and growing sector. The influence of the millennial mentality and the focus of “experiences” over “things” has recently driven significant growth and the future potential for VED is huge.
— James McBain Allan, Associate Director

Key Facts

  • £30m Sale
  • Accelerate growth in both B2C and B2B divisions
  • £50m turnover during 2017

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