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Virtual Recall sold to Zoetis Inc

Fanatical Sold To Fandom Inc



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Technology & Software

Deal Type




Bishopsgate advised on the cross-border sale of Virtual Recall Limited, a leading provider of software to the animal health industry to US based Zoetis Inc.

Virtual Recall is a leading developer of customer experience management and communications software and technology to the global animal health market and has been acquired by Zoetis Inc. It was founded in 2012 by Charlie Barton and Jamie Crittall with the primary purpose of improving animal health and wellbeing.

Zoetis Inc. is an American drug company, the world’s largest producer of medicine and vaccinations for pets and livestock.

The team at Bishopsgate provided lead advisory services including a full marketing process for the shareholders of the Guildford based technology business.

Bishopsgate Advisors

James McBain Allan

James McBain Allan

Ed Wesson

Ed Wesson


Jamie Brannan – Senior VP UK, Ireland & Nordics, Zoetis Inc

This is an exciting opportunity for Zoetis to add a new solution for veterinarians with an innovative service that will support clinics in increasing their level of compliance, education and engagement at the pet owner level.

As we expand our comprehensive offering across the continuum of care for veterinary clinics, Virtual Recall will enhance the level of pet owner services that can be offered to their pet owner customers in the UK, Australia and New Zealand. Our studies have shown that veterinary customers are keen to reduce administrative workload and find new ways to engage with pet owners. We believe that Virtual Recall will achieve that, helping to educate and improve pet owner compliance and adding financial benefits to the veterinary practice.

James Crittall – Co-Founder, Virtual Recall


As a company we’ve always been restless constantly looking at new ways and developing new technologies in which we can drive animal health care. It is a very exciting new chapter for Virtual Recall, and fellow co-founder Charlie Barton and I are thrilled to continue at the helm.

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