Home Latest Deals Virtual Recall

Bishopsgate is thrilled to announce the completion of a cross-border technology transaction. The team at Bishopsgate provided lead advisory services including a full marketing process for the Shareholders of a leading technology business based in Guildford.

Virtual Recall is a leading developer of customer experience management and communications software and technology to the global animal health market and has been acquired by Zoetis Inc.

Virtual Recall was founded in 2012 by Charlie Barton and Jamie Crittall with the primary purpose of improving animal health and wellbeing.

This is an exciting opportunity for Zoetis to add a new solution for veterinarians with an innovative service that will support clinics in increasing their level of compliance, education and engagement at the pet owner level.

As we expand our comprehensive offering across the continuum of care for veterinary clinics, Virtual Recall will enhance the level of pet owner services that can be offered to their pet owner customers in the UK, Australia and New Zealand. Our studies have shown that veterinary customers are keen to reduce administrative workload and find new ways to engage with pet owners. We believe that Virtual Recall will achieve that, helping to educate and improve pet owner compliance and adding financial benefits to the veterinary practice.

Appointing corporate finance advisers is tricky for company founders. It is often the first time they've been involved in a transaction, and trust and confidence are key.

I've worked with a number of advisers over the years, as an investor or company Chairman, and was hugely impressed by the team at BCF. The pitch team really did do the work; and their commitment to our deal was evident. No juggling of lots of deals at once. Their 24/7 approach and deep knowledge of positioning software businesses delivered outstanding results, and their tenacity in negotiation achieved an excellent outcome. They were also good fun to work with!

It is fantastic to deliver such a great result for the shareholders.

We had the added complexity that the process was run remotely to an overseas listed acquiror, but it does show that M&A can function without face to face meetings and that there is still significant demand for assets based in the UK from the international community. We wish the shareholders and team all the best going forward.

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Bishopsgate CF Advisors

Ed Wesson

Partner
Tel:
00 44 (0)1780 756544
Email:
Contact Ed

James McBain Allan

Partner
Tel:
00 44 (0)1780 756544
Email:
Contact James

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Midlands Office

King’s Mill Centre
St Peter’s Vale
Stamford
PE9 2QT

+44 1780 756 544

London Office

99 Bishopsgate
London
EC2M 3XD

+44 20 36937261

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