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Bishopsgate advise on the sale of Virtual Recall, a leading software provider to the veterinary industry, to US based Zoetis Inc

Bishopsgate is thrilled to announce the completion of a cross-border technology transaction. The team at Bishopsgate provided lead advisory services including a full marketing process for the Shareholders of a leading technology business based in Guildford.

Virtual Recall is a leading developer of customer experience management and communications software and technology to the global animal health market and has been acquired by Zoetis Inc.

Virtual Recall was founded in 2012 by Charlie Barton and Jamie Crittall with the primary purpose of improving animal health and wellbeing.

Virtual Recall co-founder Jamie Crittall added: “As a company we’ve always been restless – constantly looking at new ways and developing new technologies in which we can drive animal health care”

“It is a very exciting new chapter for Virtual Recall, and fellow co-founder Charlie Barton and I are thrilled to continue at the helm.”

Jamie Brannan, Senior Vice President UK, Ireland and Nordics said: “This is an exciting opportunity for Zoetis to add a new solution for veterinarians with an innovative service that will support clinics in increasing their level of compliance, education and engagement at the pet owner level.

“As we expand our comprehensive offering across the continuum of care for veterinary clinics, Virtual Recall will enhance the level of pet owner services that can be offered to their pet owner customers in the UK, Australia and New Zealand.

“Our studies have shown that veterinary customers are keen to reduce administrative workload and find new ways to engage with pet owners. We believe that Virtual Recall will achieve that, helping to educate and improve pet owner compliance and adding financial benefits to the veterinary practice.

The Bishopsgate team comments “it is fantastic to deliver such a great result for the shareholders. We had the added complexity that the process was run remotely to an overseas listed acquiror, but it does show that M&A can function without face to face meetings and that there is still significant demand for assets based in the UK from the international community. We wish the shareholders and team all the best going forward.”

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